# Grovs

> First-party growth engine for mobile and web apps. Open source, EU-hosted, deterministic attribution.

Grovs helps app developers and marketers with deep linking, user attribution, referral tracking, and cross-platform engagement.

For full product details, pricing, competitor comparisons, and FAQs see: https://www.grovs.io/llms-full.txt

## Main Sections

- [Deep Linking](https://www.grovs.io/deep-linking): Create smart links that work across iOS, Android, and web
- [Attribution](https://www.grovs.io/attribution): First-party, deterministic mobile attribution without fingerprinting
- [Revenue Analytics](https://www.grovs.io/revenue): Connect purchases, subscriptions, and payments to campaigns
- [Product](https://www.grovs.io/product): Smarter user journeys for product teams
- [Pricing](https://www.grovs.io/pricing): Plans for personal use, startups, teams, and enterprises
- [Compare](https://www.grovs.io/compare): Grovs vs AppsFlyer, Branch, Adjust, Kochava, and Singular
- [Cost Calculator](https://www.grovs.io/compare/calculator): Interactive attribution cost comparison across 6 providers
- [Grovs vs AppsFlyer](https://www.grovs.io/vs/appsflyer): Open-source AppsFlyer alternative with side-by-side comparison
- [Grovs vs Adjust](https://www.grovs.io/vs/adjust): Independent Adjust alternative — no ad-network parent, open source, EU-hosted
- [Grovs vs Branch](https://www.grovs.io/vs/branch): Open-source Branch alternative with published pricing, EU hosting, and self-hosted option
- [Branch Pricing Guide](https://www.grovs.io/pricing/branch): Branch pricing breakdown, hidden fees, and affordable alternatives
- [AppsFlyer Pricing Guide](https://www.grovs.io/pricing/appsflyer): AppsFlyer pricing breakdown, hidden fees, and affordable alternatives
- [Adjust Pricing Guide](https://www.grovs.io/pricing/adjust): Adjust pricing breakdown, hidden fees, and affordable alternatives
- [Create Free Links](https://www.grovs.io/create): Generate dynamic links with cross-platform redirection
- [Glossary](https://www.grovs.io/glossary): Mobile marketing and app growth terminology
- [Blog](https://www.grovs.io/blog): Articles on mobile growth and marketing

## Use Cases

- [Marketing](https://www.grovs.io/marketing): No-code tools, smart links, and real-time attribution for marketers
- [Measure](https://www.grovs.io/measure): Track ad performance and optimize campaign ROI
- [Analyse](https://www.grovs.io/analyse): Link-level insights and campaign optimization
- [Engagement](https://www.grovs.io/engagement): Dynamic links for installs, onboarding, and retention
- [Messaging](https://www.grovs.io/messaging): Cross-app messaging for web and mobile
- [App Growth](https://www.grovs.io/app-growth): Drive installs, boost engagement, and maximize ROI
- [Data Analytics](https://www.grovs.io/data-analytics): Campaign tracking and user acquisition insights
- [Mobile Platform](https://www.grovs.io/platform-mobile): iOS and Android app growth tools
- [Web Platform](https://www.grovs.io/platform-web): Web engagement and conversion optimization
- [Migrate from Firebase](https://www.grovs.io/migrate-from-fireabse-dynamic-links): Replace Firebase Dynamic Links with Grovs

## Blog Posts

- [We Open-Sourced Our Attribution Engine. Here's the Code That Replaces Probabilistic Guessing.](https://www.grovs.io/blog/we-open-sourced-our-attribution-engine-heres-the-code-that-replaces-probabilistic-guessing)
- [What the AppsFlyer Supply-Chain Attack Means for Apps Using Shared CDN Attribution](https://www.grovs.io/blog/what-the-appsflyer-supply-chain-attack-means-for-apps-using-shared-cdn-attribution)
- [Customizable Notifications: Revolutionizing User Engagement and Marketing Strategies](https://www.grovs.io/blog/customizable-notifications-revolutionizing-user-engagement-and-marketing-strategies)
- [Attribution Tracking: Boosting Marketing Success Across Various Industries](https://www.grovs.io/blog/attribution-tracking-boosting-marketing-success-across-various-industries)
- [Cross-Platform Linking: Ensuring Seamless User Experiences Across Devices](https://www.grovs.io/blog/cross-platform-linking-ensuring-seamless-user-experiences-across-devices)
- [Deep Linking: Transforming User Experience Across App Categories](https://www.grovs.io/blog/deep-linking-transforming-user-experience-across-app-categories)
- [Deep links explained: direct access to content and increased app downloads.](https://www.grovs.io/blog/deep-links-explained-direct-access-to-content-and-increased-app-downloads)
- [Mobile attribution - optimize your marketing spend.](https://www.grovs.io/blog/mobile-attribution-optimize-your-marketing-spend)
- [Mobile Referrals: how they drive growth and why tracking matters?](https://www.grovs.io/blog/mobile-referrals-how-they-drive-growth-and-why-tracking-matters)
- [Dynamic Links: The key to frictionless app experiences.](https://www.grovs.io/blog/dynamic-links-the-key-to-frictionless-app-experiences)

## Glossary Terms

The Grovs Glossary contains 294 terms related to mobile app marketing, user acquisition, attribution, deep linking, app monetization, analytics, and privacy.

- [In App Purchase](https://www.grovs.io/glossary/in-app-purchase)
- [vCPM Viewable Cost Per Mille](https://www.grovs.io/glossary/vcpm-viewable-cost-per-mille)
- [lockWindow](https://www.grovs.io/glossary/lockwindow)
- [White label DSP](https://www.grovs.io/glossary/white-label-dsp)
- [Weekly Active Users (WAU)](https://www.grovs.io/glossary/weekly-active-users-wau)
- [Web attribution](https://www.grovs.io/glossary/web-attribution)
- [Walled Garden](https://www.grovs.io/glossary/walled-garden)
- [Virtual multichannel video programming distributor (vMVPD)](https://www.grovs.io/glossary/virtual-multichannel-video-programming-distributor-vmvpd)
- [Viral Index](https://www.grovs.io/glossary/viral-index)
- [Viewability](https://www.grovs.io/glossary/viewability)
- [View Through Rate (VTR)](https://www.grovs.io/glossary/view-through-rate-vtr)
- [View Through Attribution](https://www.grovs.io/glossary/view-through-attribution)
- [Video on demand (VOD)](https://www.grovs.io/glossary/video-on-demand-vod)
- [Video Completion Rate (VCR)](https://www.grovs.io/glossary/video-completion-rate-vcr)
- [User Stickiness](https://www.grovs.io/glossary/user-stickiness)
- [User Loyalty](https://www.grovs.io/glossary/user-loyalty)
- [User Experience Persona](https://www.grovs.io/glossary/user-experience-persona)
- [User Agent](https://www.grovs.io/glossary/user-agent)
- [User Acquisition](https://www.grovs.io/glossary/user-acquisition)
- [User Acceptance Testing (UAT)](https://www.grovs.io/glossary/user-acceptance-testing-uat)
- [Urchin Tracking Module (UTM)](https://www.grovs.io/glossary/urchin-tracking-module-utm)
- [Universal Links](https://www.grovs.io/glossary/universal-links)
- [Uninstall](https://www.grovs.io/glossary/uninstall)
- [Uninstall Tracking](https://www.grovs.io/glossary/uninstall-tracking)
- [URI Schemes](https://www.grovs.io/glossary/uri-schemes)
- [URI Redirect Mode](https://www.grovs.io/glossary/uri-redirect-mode)
- [Transactional Video on Demand (TVOD )](https://www.grovs.io/glossary/transactional-video-on-demand-tvod)
- [Tracking Pixel](https://www.grovs.io/glossary/tracking-pixel)
- [Tracking Parameter](https://www.grovs.io/glossary/tracking-parameter)
- [Tracking Link](https://www.grovs.io/glossary/tracking-link)
- [Touchpoint](https://www.grovs.io/glossary/touchpoint)
- [Time of Inactivity](https://www.grovs.io/glossary/time-of-inactivity)
- [Time Decay Attribution](https://www.grovs.io/glossary/time-decay-attribution)
- [Third party Cookies](https://www.grovs.io/glossary/third-party-cookies)
- [Temporary Attribution](https://www.grovs.io/glossary/temporary-attribution)
- [Targeting](https://www.grovs.io/glossary/targeting)
- [Target Rating Point (TRP)](https://www.grovs.io/glossary/target-rating-point-trp)
- [Supply side platform (SSP)](https://www.grovs.io/glossary/supply-side-platform-ssp)
- [Subscription Video On Demand (SVOD)](https://www.grovs.io/glossary/subscription-video-on-demand-svod)
- [Sub publisher](https://www.grovs.io/glossary/sub-publisher)
- [Software Development Kit (SDK)](https://www.grovs.io/glossary/software-development-kit-sdk)
- [Soft Launch](https://www.grovs.io/glossary/soft-launch)
- [Smart Banner](https://www.grovs.io/glossary/smart-banner)
- [Sideloading](https://www.grovs.io/glossary/sideloading)
- [Session](https://www.grovs.io/glossary/session)
- [Server to server tracking (S2S)](https://www.grovs.io/glossary/server-to-server-tracking-s2s)
- [Self serve DSP](https://www.grovs.io/glossary/self-serve-dsp)
- [Self Attributing Network (SAN)](https://www.grovs.io/glossary/self-attributing-network)
- [Second price auction](https://www.grovs.io/glossary/second-price-auction)
- [Search Engine Optimization (SEO)](https://www.grovs.io/glossary/search-engine-optimization-seo)
- [SafeFrame](https://www.grovs.io/glossary/safeframe)
- [SKAdNetwork](https://www.grovs.io/glossary/skadnetwork)
- [SDK spoofing](https://www.grovs.io/glossary/sdk-spoofing)
- [SDK spoofing](https://www.grovs.io/glossary/sdk-spoofing-1)
- [Return On Advertising Spend (ROAS)](https://www.grovs.io/glossary/return-on-advertising-spend-roas)
- [Return On Investment (ROI)](https://www.grovs.io/glossary/return-on-investment)
- [Retention Rate](https://www.grovs.io/glossary/retention-rate)
- [Retargeting](https://www.grovs.io/glossary/retargeting)
- [Retargeting Ad](https://www.grovs.io/glossary/retargeting-ad)
- [Retail Media Networks](https://www.grovs.io/glossary/retail-media-networks)
- [Remarketing](https://www.grovs.io/glossary/remarketing)
- [Receipt Validation](https://www.grovs.io/glossary/receipt-validation)
- [Reattribution Window](https://www.grovs.io/glossary/reattribution-window)
- [Real Time Bidding (RTB)](https://www.grovs.io/glossary/real-time-bidding)
- [Re-engagement](https://www.grovs.io/glossary/re-engagement)
- [Push Notification](https://www.grovs.io/glossary/push-notification)
- [Purchase Frequency](https://www.grovs.io/glossary/purchase-frequency)
- [Purchase Fraud](https://www.grovs.io/glossary/purchase-fraud)
- [Publisher](https://www.grovs.io/glossary/publisher)
- [Programmatic TV](https://www.grovs.io/glossary/programmatic-tv)
- [Programmatic Media Buying](https://www.grovs.io/glossary/programmatic-media-buying)
- [Programmatic Guaranteed](https://www.grovs.io/glossary/programmatic-guaranteed)
- [Probabilistic Modeling](https://www.grovs.io/glossary/probabilistic-modeling)
- [Private Set Intersection (PSI)](https://www.grovs.io/glossary/private-set-intersection)
- [Private Marketplace (PMP)](https://www.grovs.io/glossary/private-marketplace-pmp)
- [Privacy-Enhancing Technologies (PETs)](https://www.grovs.io/glossary/privacy-enhancing-technologies)
- [Privacy Sandbox](https://www.grovs.io/glossary/privacy-sandbox)
- [Privacy Preserving Technologies (PPTs)](https://www.grovs.io/glossary/privacy-preserving-technologies-ppts)
- [Privacy Manifest](https://www.grovs.io/glossary/privacy-manifest)
- [Privacy Cloud Application (PCA)](https://www.grovs.io/glossary/privacy-cloud-application-pca)
- [Premium video on demand (PVOD)](https://www.grovs.io/glossary/premium-video-on-demand-pvod)
- [Preferred Deals](https://www.grovs.io/glossary/preferred-deals)
- [Predictive Modeling](https://www.grovs.io/glossary/predictive-modeling)
- [Predictive Analytics](https://www.grovs.io/glossary/predictive-analytics)
- [Predicted Lifetime Value (pLTV)](https://www.grovs.io/glossary/predicted-lifetime-value-pltv)
- [Postbacks](https://www.grovs.io/glossary/postbacks)
- [Post Roll Ads](https://www.grovs.io/glossary/post-roll-ads)
- [Phone Farm](https://www.grovs.io/glossary/phone-farm)
- [Owned Media](https://www.grovs.io/glossary/owned-media)
- [Over the Top (OTT)](https://www.grovs.io/glossary/over-the-top-ott)
- [Organic Install](https://www.grovs.io/glossary/organic-install)
- [OpenRTB](https://www.grovs.io/glossary/openrtb)
- [Offerwall](https://www.grovs.io/glossary/offerwall)
- [Non-Organic Install (NOI)](https://www.grovs.io/glossary/non-organic-install)
- [Native Advertising](https://www.grovs.io/glossary/native-advertising)
- [Multi Touch Attribution](https://www.grovs.io/glossary/multi-touch-attribution)
- [Monthly Active Users (MAU)](https://www.grovs.io/glossary/monthly-active-users)
- [Mobile User Retention](https://www.grovs.io/glossary/mobile-user-retention)
- [Mobile User Acquisition](https://www.grovs.io/glossary/mobile-user-acquisition)
- [Mobile SEO](https://www.grovs.io/glossary/mobile-seo)
- [Mobile Measurement Partner (MMP)](https://www.grovs.io/glossary/mobile-measurement-partner-mmp)
- [Mobile Marketing](https://www.grovs.io/glossary/mobile-marketing)
- [Mobile Malware](https://www.grovs.io/glossary/mobile-malware)
- [Mobile Linking Platform (MLP)](https://www.grovs.io/glossary/mobile-linking-platform)
- [Mobile Interstitials](https://www.grovs.io/glossary/mobile-interstitials)
- [Mobile Fraud Detection](https://www.grovs.io/glossary/mobile-fraud-detection)
- [Mobile Banners](https://www.grovs.io/glossary/mobile-banners)
- [Mobile Analytics](https://www.grovs.io/glossary/mobile-analytics)
- [Mobile Analytics Tools](https://www.grovs.io/glossary/mobile-analytics-tools)
- [Mobile Advertising](https://www.grovs.io/glossary/mobile-advertising)
- [Mobile Ad Fraud](https://www.grovs.io/glossary/mobile-ad-fraud)
- [Microtransactions](https://www.grovs.io/glossary/microtransactions)
- [Mediation Platform](https://www.grovs.io/glossary/mediation-platform)
- [Media Mix Modeling](https://www.grovs.io/glossary/media-mix-modeling)
- [MVPD (Multichannel Video Programming Distributor)](https://www.grovs.io/glossary/mvpd)
- [M-Commerce](https://www.grovs.io/glossary/m-commerce)
- [Lookback Window](https://www.grovs.io/glossary/lookback-window)
- [Linear Attribution](https://www.grovs.io/glossary/linear-attribution)
- [Limit Ad Tracking (LAT)](https://www.grovs.io/glossary/limit-ad-tracking)
- [Lifetime Value LTV](https://www.grovs.io/glossary/lifetime-value-ltv)
- [Lifecycle Tracking](https://www.grovs.io/glossary/lifecycle-tracking)
- [Last click attribution](https://www.grovs.io/glossary/last-click-attribution)
- [Last Touch Attribution (LTA)](https://www.grovs.io/glossary/last-touch-attribution)
- [Key Performance Indicator (KPI)](https://www.grovs.io/glossary/key-performance-indicator)
- [K factor](https://www.grovs.io/glossary/k-factor)
- [Interstitial Ads (Interstitials)](https://www.grovs.io/glossary/interstitial-ads)
- [Intelligent Tracking Prevention (ITP)](https://www.grovs.io/glossary/intelligent-tracking-prevention-itp)
- [Instant Apps](https://www.grovs.io/glossary/instant-apps)
- [Install](https://www.grovs.io/glossary/install)
- [Install Validation](https://www.grovs.io/glossary/install-validation)
- [Install Referrer](https://www.grovs.io/glossary/install-referrer)
- [Install Hijacking](https://www.grovs.io/glossary/install-hijacking)
- [Influencers](https://www.grovs.io/glossary/influencers)
- [In-stream ads](https://www.grovs.io/glossary/in-stream-ads)
- [In-Game Purchase](https://www.grovs.io/glossary/in-game-purchase)
- [In-App](https://www.grovs.io/glossary/in-app)
- [In-App Notifications](https://www.grovs.io/glossary/in-app-notifications)
- [In-App Header Bidding](https://www.grovs.io/glossary/in-app-header-bidding)
- [In-App Events](https://www.grovs.io/glossary/in-app-events)
- [In-App Bidding](https://www.grovs.io/glossary/in-app-bidding)
- [Impression](https://www.grovs.io/glossary/impression)
- [Impression Fraud](https://www.grovs.io/glossary/impression-fraud)
- [Identifier for Vendors (IDFV)](https://www.grovs.io/glossary/identifier-for-vendors-idfv)
- [Identifier for Advertisers (IDFA)](https://www.grovs.io/glossary/identifier-for-advertisers-idfa)
- [IPv6](https://www.grovs.io/glossary/ipv6)
- [IPv4](https://www.grovs.io/glossary/ipv4)
- [IP Filter](https://www.grovs.io/glossary/ip-filter)
- [IP Address](https://www.grovs.io/glossary/ip-address)
- [Hybrid Video on Demand (HVOD)](https://www.grovs.io/glossary/hvod)
- [Hybrid App](https://www.grovs.io/glossary/hybrid-app)
- [Hosted Deep Links](https://www.grovs.io/glossary/hosted-deep-links)
- [Homomorphic Encryption (HE)](https://www.grovs.io/glossary/homomorphic-encryption)
- [Header Bidding](https://www.grovs.io/glossary/header-bidding)
- [Gross Rating Point (GRP)](https://www.grovs.io/glossary/gross-rating-point)
- [Google Tag Manager (GTM)](https://www.grovs.io/glossary/google-tag-manager-gtm)
- [Google Advertising Identifier (GAID)](https://www.grovs.io/glossary/google-advertising-identifier-gaid)
- [Geofencing](https://www.grovs.io/glossary/geofencing)
- [Gametech](https://www.grovs.io/glossary/gametech)
- [Frequency capping](https://www.grovs.io/glossary/frequency-capping)
- [Fragmentation](https://www.grovs.io/glossary/fragmentation)
- [Fractional attribution](https://www.grovs.io/glossary/fractional-attribution)
- [First touch attribution](https://www.grovs.io/glossary/first-touch-attribution)
- [Fingerprinting](https://www.grovs.io/glossary/fingerprinting)
- [Fill rate](https://www.grovs.io/glossary/fill-rate)
- [Fallback](https://www.grovs.io/glossary/fallback)
- [Fake Users](https://www.grovs.io/glossary/fake-users)
- [Fake Installs](https://www.grovs.io/glossary/fake-installs)
- [FAST Channel (Free Ad-Supported Streaming TV)](https://www.grovs.io/glossary/fast-channel)
- [Extract, Transform, and Load (ETL)](https://www.grovs.io/glossary/etl)
- [Engagement](https://www.grovs.io/glossary/engagement)
- [Emulated Devices](https://www.grovs.io/glossary/emulated-devices)
- [Email Marketing](https://www.grovs.io/glossary/email-marketing)
- [Effective Cost per Mille (eCPM)](https://www.grovs.io/glossary/effective-cost-per-mille-ecpm)
- [Earned Media](https://www.grovs.io/glossary/earned-media)
- [E-commerce](https://www.grovs.io/glossary/ecommerce)
- [Dynamic Product Ad (DPA)](https://www.grovs.io/glossary/dynamic-product-ad)
- [Duplicate IP](https://www.grovs.io/glossary/duplicate_ip)
- [Dormant User](https://www.grovs.io/glossary/dormant-user)
- [Display fraud](https://www.grovs.io/glossary/display_fraud)
- [Digital Out-of-Home (DOOH)](https://www.grovs.io/glossary/digital-out-of-home)
- [Differential privacy (DP)](https://www.grovs.io/glossary/differential_privacy)
- [Device farm](https://www.grovs.io/glossary/device-farm)
- [Device emulator](https://www.grovs.io/glossary/device_emulator)
- [Device ID](https://www.grovs.io/glossary/device-id)
- [Device ID reset fraud](https://www.grovs.io/glossary/device-id-reset-fraud)
- [Device Fingerprint](https://www.grovs.io/glossary/device-fingerprint)
- [Deterministic Matching](https://www.grovs.io/glossary/deterministic-matching)
- [Demand-side Platform (DSP)](https://www.grovs.io/glossary/demand-side-platform-dsp)
- [Deferred Deep Linking](https://www.grovs.io/glossary/deferred-deep-linking)
- [Deep Linking](https://www.grovs.io/glossary/deep-linking)
- [Deep Linked Email](https://www.grovs.io/glossary/deep-linked-email)
- [Data Driven Attribution](https://www.grovs.io/glossary/data-driven-attribution)
- [Data Management Platform (DMP)](https://www.grovs.io/glossary/data-management-platform-dmp)
- [Data Clean Room](https://www.grovs.io/glossary/data-clean-room)
- [Daily Active Users (DAU)](https://www.grovs.io/glossary/daily-active-users)
- [Customer Acquisition Cost (CAC)](https://www.grovs.io/glossary/customer-acquisition-cost)
- [Custom Product Page (CPP)](https://www.grovs.io/glossary/custom-product-page)
- [Cross Platform Attribution](https://www.grovs.io/glossary/cross-platform-attribution)
- [Cross-Device Attribution](https://www.grovs.io/glossary/cross-device-attribution)
- [Cross Channel Attribution](https://www.grovs.io/glossary/cross-channel-attribution)
- [Cost Per View (CPV)](https://www.grovs.io/glossary/cost-per-view-cpv)
- [Cost Per Sale (CPS)](https://www.grovs.io/glossary/cost-per-sale-cps)
- [Cost Per Order (CPO)](https://www.grovs.io/glossary/cost-per-order-cpo)
- [Cost Per Mille (CPM)](https://www.grovs.io/glossary/cost-per-mille)
- [Cost Per Lead (CPL)](https://www.grovs.io/glossary/cost-per-lead)
- [Cost Per Install (CPI)](https://www.grovs.io/glossary/cost-per-install-cpi)
- [Cost Per Engagement (CPE)](https://www.grovs.io/glossary/cost-per-engagement)
- [Cost Per Completed View (CPCV)](https://www.grovs.io/glossary/cost-per-completed-view)
- [Cost Per Click (CPC)](https://www.grovs.io/glossary/cost-per-click)
- [Cost Per Action (CPA)](https://www.grovs.io/glossary/cost-per-action)
- [Cost Models](https://www.grovs.io/glossary/cost-models)
- [Cost Aggregation](https://www.grovs.io/glossary/cost-aggregation)
- [Cookie Stuffing](https://www.grovs.io/glossary/cookie-stuffing)
- [Conversion](https://www.grovs.io/glossary/conversion)
- [Conversion Value](https://www.grovs.io/glossary/conversion-value)
- [Conversion Tracking](https://www.grovs.io/glossary/conversion-tracking)
- [Conversion Rate (CVR)](https://www.grovs.io/glossary/conversion-rate)
- [Contextual Deep Linking](https://www.grovs.io/glossary/contextual-deep-linking)
- [Content Preview](https://www.grovs.io/glossary/content-preview)
- [Consent Management Platform (CMP)](https://www.grovs.io/glossary/consent-management-platform)
- [Connected TV (CTV)](https://www.grovs.io/glossary/connected-tv)
- [Cohort](https://www.grovs.io/glossary/cohort)
- [Closed-Loop Attribution](https://www.grovs.io/glossary/closed-loop-attribution)
- [Click-Through Rate (CTR)](https://www.grovs.io/glossary/click-through-rate)
- [Click to Install Time (CTIT)](https://www.grovs.io/glossary/click-to-install-time)
- [Click Validation](https://www.grovs.io/glossary/click-validation)
- [Click Spam](https://www.grovs.io/glossary/click-spam)
- [Click Redirection](https://www.grovs.io/glossary/click-redirection)
- [Click Injection](https://www.grovs.io/glossary/click-injection)
- [Click Hijacking](https://www.grovs.io/glossary/click-hijacking)
- [Click Fraud](https://www.grovs.io/glossary/click-fraud)
- [Click Flooding](https://www.grovs.io/glossary/click-flooding)
- [Click Farms](https://www.grovs.io/glossary/click-farms)
- [Churn Rate](https://www.grovs.io/glossary/churn-rate)
- [Chrome Intents](https://www.grovs.io/glossary/chrome-intents)
- [CPA Fraud](https://www.grovs.io/glossary/cpa-fraud)
- [Browser](https://www.grovs.io/glossary/browser)
- [Branded Link](https://www.grovs.io/glossary/branded-link)
- [Brand Safety](https://www.grovs.io/glossary/brand-safety)
- [Bots](https://www.grovs.io/glossary/bots)
- [Blacklist](https://www.grovs.io/glossary/blacklist)
- [Bid Request](https://www.grovs.io/glossary/bid-request)
- [Biased Attribution](https://www.grovs.io/glossary/biased-attribution)
- [Beta Testing](https://www.grovs.io/glossary/beta-testing)
- [Benchmarking](https://www.grovs.io/glossary/benchmarking)
- [Background Push Notification](https://www.grovs.io/glossary/background-push-notification)
- [BVOD (Broadcaster Video on Demand)](https://www.grovs.io/glossary/bvod)
- [What is ARPPU](https://www.grovs.io/glossary/average-revenue-per-paying-user)
- [Average Revenue per Daily Active User (ARPDAU)](https://www.grovs.io/glossary/average-revenue-per-daily-active-user)
- [Average Revenue Per User (ARPU)](https://www.grovs.io/glossary/average-revenue-per-user-arpu)
- [Average Order Value (AOV)](https://www.grovs.io/glossary/average-order-value)
- [Audience Building](https://www.grovs.io/glossary/audience-building)
- [Attribution](https://www.grovs.io/glossary/attribution)
- [Attribution Modeling](https://www.grovs.io/glossary/attribution-modeling)
- [Attribution Window](https://www.grovs.io/glossary/attribution-window)
- [Attribution Fraud](https://www.grovs.io/glossary/attribution-fraud)
- [Application (App)](https://www.grovs.io/glossary/application)
- [Apple Search Ads (ASA)](https://www.grovs.io/glossary/apple-search-ads)
- [Apple Privacy Manifest](https://www.grovs.io/glossary/apple-privacy-manifest)
- [Apple App Site Association (AASA)](https://www.grovs.io/glossary/apple-app-site-association)
- [App-ads.txt](https://www.grovs.io/glossary/app-ads-txt)
- [App Tracking Transparency (ATT)](https://www.grovs.io/glossary/app-tracking-transparency)
- [App Store Optimization (ASO)](https://www.grovs.io/glossary/app-store-optimization)
- [App Store Analytics](https://www.grovs.io/glossary/app-store-analytics)
- [App Stickiness](https://www.grovs.io/glossary/app-stickiness)
- [App Referrals](https://www.grovs.io/glossary/app-referrals)
- [App Onboarding](https://www.grovs.io/glossary/app-onboarding)
- [App Monetization](https://www.grovs.io/glossary/app-monetization)
- [App Links](https://www.grovs.io/glossary/app-links)
- [App Indexing](https://www.grovs.io/glossary/app-indexing)
- [App Clips](https://www.grovs.io/glossary/app-clips)
- [Android Privacy Sandbox](https://www.grovs.io/glossary/android-privacy-sandbox)
- [Android App Links](https://www.grovs.io/glossary/android-app-links)
- [What is Ads.txt](https://www.grovs.io/glossary/ads-txt)
- [AdTech](https://www.grovs.io/glossary/adtech)
- [What is AdAttributionKit](https://www.grovs.io/glossary/adattributionkit)
- [Ad Unit](https://www.grovs.io/glossary/ad-unit)
- [What is Ad Inventory](https://www.grovs.io/glossary/ad-inventory)
- [Ad Tag](https://www.grovs.io/glossary/ad-tag)
- [Ad Stacking](https://www.grovs.io/glossary/ad-stacking)
- [Ad Spend](https://www.grovs.io/glossary/ad-spend)
- [Ad Server](https://www.grovs.io/glossary/ad-server)
- [Ad Revenue](https://www.grovs.io/glossary/ad-revenue)
- [Ad Publisher](https://www.grovs.io/glossary/ad-publisher)
- [Ad Podding](https://www.grovs.io/glossary/ad-podding)
- [Ad Network](https://www.grovs.io/glossary/ad-network)
- [Ad Mediation](https://www.grovs.io/glossary/ad-mediation)
- [Ad Impression](https://www.grovs.io/glossary/ad-impression)
- [Ad Exchange](https://www.grovs.io/glossary/ad-exchange)
- [Active User](https://www.grovs.io/glossary/active-user)
- [Accelerated Mobile Pages (AMP)](https://www.grovs.io/glossary/accelerated-mobile-pages)
- [AVOD (Advertising-Based Video on Demand)](https://www.grovs.io/glossary/avod)
- [ATT Opt-in Rate](https://www.grovs.io/glossary/att-opt-in-rate)
- [API (Application Programming Interface)](https://www.grovs.io/glossary/api)

## About Grovs

Grovs provides infrastructure for mobile app growth including:
- Deep links that survive app installs
- Cross-platform attribution
- Referral and invite systems
- Campaign analytics

## Contact

- Website: https://www.grovs.io
- Documentation: https://docs.grovs.io