Deep links, mobile data and running your own stack, written by the engineers who build grovs.
Latest · Technology
A founder DMs you on Slack at 9pm. They've been pair-programming with Claude Code on their app. They want to know if last week's TikTok campaign actually drove installs…
Technology
If you're reading this, there's a decent chance the renewal email arrived this quarter. Branch, AppsFlyer, or Adjust. The new number is bigger than the old one. A lot…
General
If you're a mobile developer, you probably use a Mobile Measurement Partner (MMP) for attribution and deep linking. AppsFlyer, Branch, Adjust. You installed their SDK…
General
Most mobile attribution platforms are black boxes. You install an SDK, it phones home to the vendor's servers, and a number shows up in a dashboard. You have no way of…
General
On March 10, 2026, the mobile marketing industry woke up to a nightmare. For 48 hours, one of the most trusted scripts on the internet — the AppsFlyer Web SDK, embedded…
General
Customizable notifications empower app managers to send dynamic, personalized messages directly to users, significantly enhancing engagement and retention. These…
General
Attribution tracking helps businesses understand the origins of their users, whether from social media ads, referral links, or email campaigns. By associating user…
General
Cross-platform linking ensures users experience consistent, smooth navigation across various platforms—whether on mobile apps, websites, or desktop applications. This…
General
Deep links are specialized URLs that take users directly to a specific screen or piece of content within an app, bypassing the app's homepage. This streamlined navigation…
General
Deep links are a valuable tool for mobile apps, helping users get straight to the content they want. Instead of directing users to a homepage or a general landing page…
General
In today’s competitive app market, it’s vital to understand how your marketing efforts impact your results. Mobile attribution helps marketers, product owners, and…
General
For founders, product managers, developers, and developers, growth is the ultimate goal in the mobile app world. One key to achieving that growth is leveraging mobile…
General
In today’s app market, engaging users and driving acquisitions is tough. As product managers, founders, and developers, your goal is to create seamless user experiences…
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Documentation
SDKs, links, push and the API, step by step.
Glossary
Mobile growth terms, explained plainly.
Comparisons
grovs next to Branch, AppsFlyer, Braze and more.
Migration guides
Moving from Branch or AppsFlyer.
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